PR

40 Days and 40 Nights: the original PR strategy review?

Spring is definitely in the air, the days are longer, tulips and daffodils are appearing and the instinct to do a bit of a clear-out is genetically wired into us.

The future is now

How many of us faced with yet another train strike or traffic jam wish they could fly above the chaos using their own personal jetpack?

A Tale of Two Parties: “It was the best of times, it was the worst of times”

In the last fortnight, two very different party conferences have occurred; Labour’s in Liverpool and the Conservative’s in Birmingham. For the most part, Conservative attendees – finding themselves in a majority government, with an exit from the EU in the offing and a Prime Minister channelling a bit of their heroine, Mrs Thatcher – were by far the happier.

Brexit and chill

Search for Brexit on Google and you can expect 165,000,000 (and counting) hits in just 0.33 seconds which is some achievement for a term that was first coined in June 2012, according to the online MacMillan Dictionary…

A question of truth

The truth, the whole truth, and nothing but the truth. In a court of law perhaps, but “truth” is often not so black and white in the public utterances of leaders.

The reality behind “it’s who you know, not what you know”

Long have people referred to one’s “little black book”, not least within the PR industry. The idea that the more contacts it holds the more successful, influential and desirable an individual may be.

This is (becoming) a woman’s world

In 1966 James Brown sang that this is a man’s world, but it would be nothing without a woman or a girl. Fast forward 50 years and we have 21 female leaders in charge across the world, either as President or Prime Minister of their countries, including German chancellor Angela Merkel, Erna Solberg of Norway…

The wonder of experiential PR

Something strange happened at Waterloo station this week. You would have been hard pushed to miss Sony Pictures’ Ghostbusters takeover that amused Monday morning commuters. With no question of big spend behind this example of experiential PR, the campaign delivered a brilliant live brand experience that captured the public’s imagination and took social media by…

The world in your pocket

It’s a camera. A diary. A sat nav. A word processor. A games console. A wallet. A train ticket. A television. A boarding pass. A newspaper. A map. A video recorder. A calendar. A social media forum. A means to hail a cab. Oh, and a phone.

Summer time is team time

It’s nice to feel a bit of camaraderie during international sporting occasions and other such events. The past few weeks have been awash with opportunities to bathe in camaraderie (water/rain references deliberate). The Queen’s second 90th birthday made us all feel patriotic, if a little damp; the Euros have led to lots of inter-office discussion…

Has alternative business finance gone mainstream?

The 2008 credit crisis had a seismic effect on the way smaller firms secure financing from mainstream lenders. New stricter banking regulations made it harder for small firms, particularly those with fewer assets, to access capital. This allowed alternative finance to emerge, since fast-growing asset poor firms could now access unsecured funding with semi-automated credit…

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