PR Career

The reality behind “it’s who you know, not what you know”

Long have people referred to one’s “little black book”, not least within the PR industry. The idea that the more contacts it holds the more successful, influential and desirable an individual may be.

This is (becoming) a woman’s world

In 1966 James Brown sang that this is a man’s world, but it would be nothing without a woman or a girl. Fast forward 50 years and we have 21 female leaders in charge across the world, either as President or Prime Minister of their countries, including German chancellor Angela Merkel, Erna Solberg of Norway…

Summer time is team time

It’s nice to feel a bit of camaraderie during international sporting occasions and other such events. The past few weeks have been awash with opportunities to bathe in camaraderie (water/rain references deliberate). The Queen’s second 90th birthday made us all feel patriotic, if a little damp; the Euros have led to lots of inter-office discussion…

The importance of resilience not stress

The drive for enhanced productivity and sustainable growth is a mantra of the post 2008 recovery era, but the drumbeat for better business performance also feeds workplace stress. In the vibrant world of PR consultancy, stress can be easily dismissed as an occupational hazard that is easily sorted by an exodus to the bar on…

The job description

A confident team player, a leader and decision maker…. Bold creative flair, excellent numerical and analytical skills….. Strong business acumen, an interest in current affairs, a sophisticated understanding of digital media……. The skills and attributes listed on the job spec for a PR consultant are mind blowing. Surely anyone with such broad capabilities should…

Want your first job in PR? Here’s how to impress the panel

As the academic year end approaches, thousands of undergraduates will set their sights on a career in PR. Each year we receive many applications for our trainee account executive roles. We take great pride in the fact that many of them stay with us for several years – making a huge contribution while also…