Corporate PR

Translating the language of technology

Professor Brian Cox OBE is a hugely insightful and charismatic speaker, and the huge turnout for his opening keynote speech at IP EXPO Europe served to reinforce his unparalleled ability to explain some of the world’s most complex theories through simple terminology.

School’s out for summer

Summer holidays are here and many working parents of school age children are feeling simultaneously happy that they can drop the daily morning harassment of children to get up, fed and out the door, whilst also stressed that they must organise either child care or entertainment for six weeks.

Communicating ESG – The gap in the market

Pressures on companies to behave ethically have gained a powerful momentum in the 21st Century.

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer.

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.

40 Days and 40 Nights: the original PR strategy review?

Spring is definitely in the air, the days are longer, tulips and daffodils are appearing and the instinct to do a bit of a clear-out is genetically wired into us.

Word of the week – negotiation

Spring is in the air, and having been deprived of an hour’s sleep it’s at last beginning to feel that we are getting into the year 2017 proper.

Sterling takes a pounding

The fallout from Brexit continues to grab the headlines and the decision poses huge challenges for the travel industry in particular.

Breaking the rules

When a senior executive is urging customers to demand their money back from his organisation it would generally be assumed that something has gone badly wrong.

In praise of… Wikipedia

One the great creations of the internet era has to be Wikipedia. Unsurprising then that it’s the sixth most visited site globally after Google, YouTube, Facebook, Baidu and Yahoo.

What a difference two decades makes

Rewind the clock back to the summer of 1997 and Her Majesty the Queen was in the midst of one of the biggest PR disasters in living memory following the tragic death of Diana, Princess of Wales.

Satellite saga shows the value of taking responsibility

I am fuming. I just came off the phone to a prominent provider of satellite television, not the first time in recent weeks. In fact, the as yet-unresolved saga has thus far involved 3 scheduled engineer visits involving missing parts or missing engineers; 4 promised phone calls that never arrived; 3 unanswered and unreturned phone calls to an engineer; 9 completed phone calls speaking to a total of 11 people and lasting a cumulative 337 minutes; and countless broken promises over the course of 3 months.