Consumer PR

School’s out for summer

Summer holidays are here and many working parents of school age children are feeling simultaneously happy that they can drop the daily morning harassment of children to get up, fed and out the door, whilst also stressed that they must organise either child care or entertainment for six weeks.

40 Days and 40 Nights: the original PR strategy review?

Spring is definitely in the air, the days are longer, tulips and daffodils are appearing and the instinct to do a bit of a clear-out is genetically wired into us.

Word of the week – negotiation

Spring is in the air, and having been deprived of an hour’s sleep it’s at last beginning to feel that we are getting into the year 2017 proper.

In praise of… Wikipedia

One the great creations of the internet era has to be Wikipedia. Unsurprising then that it’s the sixth most visited site globally after Google, YouTube, Facebook, Baidu and Yahoo.

What a difference two decades makes

Rewind the clock back to the summer of 1997 and Her Majesty the Queen was in the midst of one of the biggest PR disasters in living memory following the tragic death of Diana, Princess of Wales.

Satellite saga shows the value of taking responsibility

I am fuming. I just came off the phone to a prominent provider of satellite television, not the first time in recent weeks. In fact, the as yet-unresolved saga has thus far involved 3 scheduled engineer visits involving missing parts or missing engineers; 4 promised phone calls that never arrived; 3 unanswered and unreturned phone calls to an engineer; 9 completed phone calls speaking to a total of 11 people and lasting a cumulative 337 minutes; and countless broken promises over the course of 3 months.

Even if it isn’t politically correct should we report the truth?

With all the talk of ‘fake news,’ should we not be more worried by the absence of news where information is deliberately withheld because it could be perceived as controversial or upsetting to certain demographics of society?

The future is now

How many of us faced with yet another train strike or traffic jam wish they could fly above the chaos using their own personal jetpack?

It’s a whole new paradigm…

We are in uncharted waters. The television news has become a reality TV show with each day bringing updates on what Trump did today. And not a day goes past without several momentous announcements or proclamations.

The Challenge of the Political Earworm

The Trump administration has surprised everyone withits ability to undermine its own message. This is exemplified no better than the birth of the phrase that may prove to be the political earworm of Trumps’ tenure in the White House.

“Why don’t we just make it up?”

A key plank of many a public relations programme is activity which comes under the ‘news generation’ banner.

Would your consumers become campaigners for you?

This year we have seen a number of companies ask their customers to campaign on their behalf, either explicitly or through establishing community groups.