company reputation

The customer’s always right, right?

“A lie can travel halfway round the world while the truth is putting on its shoes” is a quote widely attributed to Mark Twain but which ironically, may have never actually been uttered by him. As we go online to establish ‘facts’, we often find ourselves in a cycle of verification, with sources pointing to…

Should CEOs hug invisible people?

New chief executives reading the minutely-detailed reaction to the party leaders’ debates must be quaking in their boots. The analysis of every word, move and gesture from a myriad of journalists, psychologists, body language experts and even (shock horror) voters would be enough to send many into therapy if they had a forthcoming high profile…