Legacy of a master communicator
Communication is about relaying messages, telling stories and being able to reach people effectively. Last week, one of its most masterful proponents, Nelson Mandela, died at the age of 95. Speaking to the BBC at Mandela’s memorial service, Tony Blair said that Mandela was able to stay on terms with leaders who “might be enemies of each other because of his ‘transcendental manner.’ It was uncanny, his ability to reach people on an emotional level.”
Mandela’s legacy, speaks of his amazing ability to bring people together. The sight of President Obama shaking hands with Raul Castro was one which could almost be said to have been unthinkable, save for an occasion such as this. Transcendental, indeed.
The power behind Mandela’s gift of communication was rooted firmly in the belief that what he stood for was right, and worth fighting for; not worth compromising for. His long spell in jail spoke more than words ever could. Offered conditional releases, he refused. He stood firm until he was offered an unconditional release.
Much has been written about and spoken of the masterstroke that Mandela pulled by donning a Springbok shirt at the final of the 1995 Rugby World Cup. It was a single move that spoke volumes about his canny ability to know exactly how to communicate a message – and deliver it with aplomb.
The message – of moving forward together – was the same one that Mandela continued to espouse (and live by) on his release from jail in 1990 until his dying days. His refusal to seek revenge, while extraordinary (almost shocking), was also inspirational. Mandela’s insistence on the truth, before forgiveness, was also powerful, and helped give closure to some, enabling them to move forward.
Staying true to your values, acting with dignity and graciousness sends a strong message. For those of us in the world of communications, what other lessons should we learn from one of the all-time master communicators?
It’s clear that having a strong message that you believe in is the firmest of foundations for communication. Be consistent in your message is another important lesson; keep it simple, and don’t deviate. Big gestures can speak volumes – especially if they are visual: the rugby shirt; the long walk to freedom; these are iconic moments in our history that will stay with those of us old enough to remember them forever. Another lesson, and an important one – sometimes it’s better to bite your lip and say nothing. Finally, truth is important.
Mandela’s flair and gift for communication underpinned all his achievements and ensured their global recognition – and will help ensure that he remains one of the most iconic figures of our time. Transcendental, for sure.