Citigate Dewe Rogerson was the first communications company to have its own in-house research team and has been at the forefront of research-led PR for over 20 years.

We have a unique understanding of the issues and requirements of research for communications. This places us in a strong position to understand and monitor the drivers of corporate reputation.

Our integrated research division works closely with our PR teams to ensure our clients are given everything you would expect from a full service agency, but with a unique understanding of the needs of an in-house communications team and the required outcomes of every project.

Citigate Dewe Rogerson’s research team provides consultancy on both ad-hoc research projects as well as ongoing research-led campaigns. This underpins a client’s core PR objectives and informs business decisions.

Our close working relationships with external research providers also ensures that we are able to offer competitive pricing on projects conducted by third parties.

Surveying

Citigate Dewe Rogerson’s research division has the facility to access a broad range of target groups that can help inform and support clients’ PR objectives. Results can be achieved either through Citigate Dewe Rogerson’s in-house database of almost 200,000 respondents across a broad range of sectors or by accessing clients’ own databases.

Telephone Research

On occasions, traditional means of surveying are not the most effective method of obtaining insight into certain sectors. Citigate Dewe Rogerson is also able to engage with panels inaccessible through traditional online surveys by using telephone interviews, enabling us to collect qualitative results that inform our clients’ business strategies.

Big Data Analysis

Citigate Dewe Rogerson has a deep understanding of online information sources and how to analyse and interpret large volumes of data. As well as regularly using sources such as the Office for National Statistics, HMRC and the Land Registry – as well as Freedom of Information Act requests – our research team is able to analyse our own clients’ data to create insights, identify trends and support our clients’ propositions with hard numbers.

Sentiment Benchmarking

Citigate Dewe Rogerson has conducted its biannual “FamFav” survey for over a decade, charting the institutional asset management trade press’ attitudes towards leading fund management companies, based on how familiar the company is to them and how favourable they feel towards the firm.

Data Visualisation

At Citigate Dewe Rogerson we pride ourselves in our ability to create informative and impactful visuals using our data. We offer a bespoke data visualisation service, creating infographics for use as content on websites and microsites, and for sharing on social media channels. Citigate Dewe Rogerson has also created online calculators, videos and animations that run alongside PR campaigns to bring data to life and broaden the potential of a campaign.

We have a great deal of experience in selling in our data visualisation products to the press, and once created, our infographics may also be used in media distribution to accompany existing press releases and reports.

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