Corporate

Executive profiling & thought leadership
CSR
Active reputation management
Corporate positioning & messaging
Media training
Internal communications
Media relations

We partner with our clients to protect and enhance their reputations through inspirational public relations programmes.

Our campaigns are designed to support clients' in delivering their business objectives.

We combine strategy with creativity to create communications campaigns that deliver business results.

Executive Profiling & Thought Leadership

Companies’ executives are increasingly not just tasked with the job at hand, but they are spokespeople for the business as well. It is important that they not only have opinions but that they share their perspectives on current and emerging issues, industry trends and company news and events. They need a detailed understanding of the potential effects external and internal changes can pose to their business and its stakeholders.

We position executives as thought leaders in their industry, through written articles and viewpoints, interviews, panels, seminars and speeches. We ensure that all corporate messaging is in line with your company’s mission and business strategy, so that each individual piece of content has a far wider impact and strengthens the bond between your company and the values it embodies. We advise executives how to build and manage their personal online presence through social media and how to use it most effectively in a corporate context.

CSR

We align all communications with your business’ corporate social responsibility goals. We clearly communicate these objectives to all stakeholders and effectively positions companies in line with their CSR aims. As increasing numbers of job-seekers place emphasis on the importance of socially conscious firms, a strong focus on CSR initiatives also serves to attract and retain talent.

Active Reputation Management

Stakeholders have a great impact on a company’s reputation. For this reason, we carry out stakeholder audits to identify and engage with those who have an interest in your business. We create and tailor messages for every group of stakeholders and advise on the best way to contact them, guaranteeing every person who can have an effect on your company’s decisions is given a transparent view of the business, bolstering support.

Our dedicated research team pin down the issues and draw out insights, which can be used to hone your company’s positioning. We fully understand how each distinct group of stakeholders views your brand and its industry and use these findings to set out strategic goals and tailor corporate messaging.

Corporate Positioning & Messaging

Companies need to have an overarching and cohesive narrative threaded through all business functions, so that there is alignment of all the key messages with stakeholders. We help to construct this, so all departments share messages that sit under one umbrella and the company’s values, mission and strategy are communicated seamlessly and effectively.

Media Training

In this age of online content and recordings, it is more important than ever that messages broadcast on behalf of your company reflect your values and mission and can withstand the test of time. Our host of experienced, former journalists and current social influencers use their sector experience and media expertise to train your business’ internal stakeholders in speaking with the media, to ensure that the story is told in an effective way, whatever the situation.

Internal Communications

A great company is built from the inside out. Internal communications are a vital tool to help your business move forward and implement changes. We ensure that your employees are involved and engaged, and are part of the decision-making process for your company’s transformation. We strengthen employees’ understandings of your business strategy and build trust in its leaders and key executives.

Through organisational change communications, we keep employees up-to-date throughout every step of the transformation. Change communications address the needs of employees and stakeholders during this time, guaranteeing that they are kept front of mind throughout the time of change and managing the effects after implementation.

Media Relations

Our strong relationships with key media players and our wealth of experience across sectors and publications mean that we are best-placed to advise on both the method of communication and appropriate message to share, to work towards achieving your business strategy.

We dedicate time and effort to fostering long-lasting relationships with journalists, editors and commentators from trade, national, digital and broadcast media. We are able to reach your target audience through the media, and precise storytelling will disseminate your message to them in the exact way you want it to be read.

Our case studies

Getting the crowd to invest

Making the public aware of companies raising money on Seedrs and getting the crowd to invest

Low cost customer acquisition

Boosting sales of Direct Line for Business’ (DL4B) insurance policies to tradespeople.

The “Risk rotation” index

Position NN Investment Partners as a leading provider of investment risk solutions and create a platform for its spokespeople to promote its investment outlook.

The power of PR

The power of PRThe unveiling of new signings at football clubs are almost as competitive as the game itself these days, and the confirmation that Alexis Sanchez had headed north to Manchester United was no

January Social Media Round-Up

Facebook made a monumental change to its News Feed The social media giant retooled its News Feed to focus more on ‘meaningful interactions’. Many users have seen their Feeds filling with promotional

Political predictions for 2018, sort of

“There’s a saying that all predictions turn out to be either lucky or wrong.” With those words, just over 12 months ago, I began a blog post for this site which looked forward to 2017 and committed