Citigate Dewe Rogerson wins expanded brief from Santander UK
Santander UK has expanded its corporate PR brief with Citigate Dewe Rogerson in the UK, as well as working on promoting Santander’s £200m Breakthrough Fund.
The Santander Breakthrough programme aims to help Britain’s fastest-growing small and medium-sized enterprises. Selected businesses, in the £500k-£25m turnover band, can receive funding and financial advice as well as the chance to visit successful companies and learn from leading entrepreneurs. Breakthrough trade missions have also taken delegates to Brazil and the US, among others, with more planned throughout 2014.
Citigate will continue to provide full PR support and advice for Santander UK’s Retail, SCC and CSR business divisions. Significantly, aspects of the latter two overlap with Breakthrough Fund activity.
“We have been very well supported by the team at Citigate Dewe Rogerson and it makes sense to utilise this skill set and expertise as we look to further promote the Breakthrough Fund,” said Andy Smith, Santander UK’s head of media relations. “We have had a very strong period of growth and are looking to build on this momentum across this year and beyond.”
“We are delighted to be extending our successful relationship with Santander UK,” said Jonathan Flint, managing director at Citigate Dewe Rogerson. “Santander has developed a very strong proposition in the UK, across all its targeted banking segments, and we look forward to helping it exceed its aspirations.”