PR Campaign

The power of PR

The power of PRThe unveiling of new signings at football clubs are almost as competitive as the game itself these days, and the confirmation that Alexis Sanchez had headed north to Manchester United was no different. Jose’s latest addition was announced with a video of the star playing ‘Glory, Glory Man United’ on a piano…

It’s not the decision that makes a u-turn toxic – it’s the words

Is a u-turn really so bad? The Prime Minister has predictably been lambasted from some quarters for her decision to hold a general election in June, after numerous statements insisting she would not do so before 2020. As with so many politicians before her (think Hammond’s National Insurance tax hike or Osborne’s pasties), the moment…

The wonder of experiential PR

Something strange happened at Waterloo station this week. You would have been hard pushed to miss Sony Pictures’ Ghostbusters takeover that amused Monday morning commuters. With no question of big spend behind this example of experiential PR, the campaign delivered a brilliant live brand experience that captured the public’s imagination and took social media by…

Gone in 45 minutes

Depressed England football fans will have been more focused on the 90 minutes of abject incompetence against Iceland rather than the 45 minutes manager Roy Hodgson took to resign after the humiliation. The most sparsely populated country in Europe with a population of 332,529 competing in its first ever major international tournament deservedly beat…

What is originality in consumer PR? Undetected plagiarism?

“Float a giant object down the Thames; have a celebrity change their name; 1,000 consumers say….” The PR industry too often relies on tried and tested routes to secure coverage for clients. PR may be one of the so-called ‘creative industries’, but often agencies apply a mathematical formula to client briefs. Agencies shout about generating…

Dotting the ‘I’s and crossing the ‘T’s

In a world full of txtspk and emoticons, does it really matter whether you can spell or have a basic grasp of grammar? An email invitation to an event about corporate PR that landed in the CDR inbox this week suggests the answer is a resounding yes.

The Budget – communicating times of change

In 1947 Labour Chancellor Hugh Dalton made an off-the cuff remark to a lobby journalist from an evening paper (The Star in London, apparently) that there’d be a 1d (1 penny) tax on beer and some changes to dog racing tax, football pools and purchase tax. The journalist got the story into the Stop…

Talking like Trump

Donald J Trump is making me question my professional wisdom. He does everything I tell clients not to do. He opens his mouth without thinking. He directly insults competitors. He seems to relish confronting contentious subjects that will make him deeply unpopular with many. He even does things I wouldn’t have even thought of…

PR and journalism – A marriage made in heaven?

The often love-hate relationship between PR and journalist has fascinated me from the day I began my career. Every PR has encountered the full range of journalist ‘types’, from the old school hack to the pushy ‘I need it right now’ headline hunter. Journalists may also have their well-publicised gripes with PRs and while…

Digital predictions for 2016

As 2015 draws to a close, we have been thinking about the year ahead and what key trends will dominate over the next 12 months. Below are our key predictions for digital PR in 2016. Businesses will adopt social for internal purposes: Social networks such as Slack are helping businesses around the world strengthen their internal communications through messaging…

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