Media

Revenge on the bloggers

A hotel owner in Dublin has sparked debate by sharing an email from a social influencer who asked him for a free stay in return for coverage via her Instagram and YouTube channels. In the email, video blogger Elle Darby from Bath mentioned that she had almost 90,000 YouTube subscribers and 76,000 Instagram followers and…

Off the record?

As one of the main media trainers at Citigate Dewe Rogerson, one of the most common questions that I get asked is about ‘off the record’. There is clearly something alluring and mystical about the notion of ‘off the record’. However, it is not something to toy with or use in a Machiavellian House-of-Cards-esque…

Want your first job in PR? Here’s how to impress the panel

As the academic year end approaches, thousands of undergraduates will set their sights on a career in PR. Each year we receive many applications for our trainee account executive roles. We take great pride in the fact that many of them stay with us for several years – making a huge contribution while also…

Talking like Trump

Donald J Trump is making me question my professional wisdom. He does everything I tell clients not to do. He opens his mouth without thinking. He directly insults competitors. He seems to relish confronting contentious subjects that will make him deeply unpopular with many. He even does things I wouldn’t have even thought of…

PR and journalism – A marriage made in heaven?

The often love-hate relationship between PR and journalist has fascinated me from the day I began my career. Every PR has encountered the full range of journalist ‘types’, from the old school hack to the pushy ‘I need it right now’ headline hunter. Journalists may also have their well-publicised gripes with PRs and while…

Looking to the year ahead

As the trains, tubes and buses start to fill up with returning workers; diets and ‘dry Januarys’ commence, once again our thoughts return to the world of work. Getting your brain back in to gear after a few day’s break always takes a day or two, (ahem…. ) Now that the series of team…

Digital predictions for 2016

As 2015 draws to a close, we have been thinking about the year ahead and what key trends will dominate over the next 12 months. Below are our key predictions for digital PR in 2016. Businesses will adopt social for internal purposes: Social networks such as Slack are helping businesses around the world strengthen their internal communications through messaging…

Lights! Camera! Action! 6 Tips for Broadcast Interviews

Live TV interviews are a daunting experience for many people. The immediacy of the situation can be exciting and enthralling but it can also be extremely challenging. Even relatively ‘safe’ interview situations can deviate and meander into unknown territory – and the pressure can mount quickly. Get a broadcast interview right, however, and the results…

Should CEOs hug invisible people?

New chief executives reading the minutely-detailed reaction to the party leaders’ debates must be quaking in their boots. The analysis of every word, move and gesture from a myriad of journalists, psychologists, body language experts and even (shock horror) voters would be enough to send many into therapy if they had a forthcoming high profile…

Financial Regulator Lays Down Social Guidelines

With digital/social media now becoming the leading choice in many cases for customer communications and specifically product promotions, the Financial Conduct Authority (FCA) has launched a consultation paper to clarify its position on the subject. It is the second time the FCA has addressed this, having first published guidance in 2010.

Pin your colours to the mast: Should newspapers be compelled to overtly state their political allegiance?

With talk already turning to the next election we can expect the papers from autumn until May 2015 to be full of Cameron, Milband and Clegg peddling their pledges. What is interesting is the treatment of each leader and party by media according to their political persuasion. In the broadcast arena programmers are mandated…

Is it bye-bye to BBC Three?

In a surprise announcement last week, the BBC announced that it is going to drop BBC Three as an on-air channel, moving it to an iPlayer only channel. The move comes as a result of the “tough choices” outlined by director general Tony Hall, which are required to reduce the BBC’s budget by £100 million….

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