Professor Brian Cox OBE is a hugely insightful and charismatic speaker, and the huge turnout for his opening keynote speech at IP EXPO Europe served to reinforce his unparalleled ability to explain some of the world’s most complex theories through simple terminology.
The running of Blackburn Rovers is a clear example of how not communicating and pulling up the drawbridge can alienate fans or customers, incite dissatisfaction and destroy any loyalty that has been earned over generations.
Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer.
The new General Data Protection Regulation (GDPR) will come into force in May 2018 and will bring with it onerous fines of 4% of the previous year’s turnover or €20 million, whichever is the greater, for non-compliance.
Spring is definitely in the air, the days are longer, tulips and daffodils are appearing and the instinct to do a bit of a clear-out is genetically wired into us.
When a senior executive is urging customers to demand their money back from his organisation it would generally be assumed that something has gone badly wrong.
Rewind the clock back to the summer of 1997 and Her Majesty the Queen was in the midst of one of the biggest PR disasters in living memory following the tragic death of Diana, Princess of Wales.