Communications

New wave of privatisation of French State’s sale of non-strategic assets? A matter of symbols

Sale or privatisation operations rely as much on symbolism as on economics and finance, and so communication will play an essential role.

The Challenge of the Political Earworm

The Trump administration has surprised everyone withits ability to undermine its own message. This is exemplified no better than the birth of the phrase that may prove to be the political earworm of Trumps’ tenure in the White House.

“Why don’t we just make it up?”

A key plank of many a public relations programme is activity which comes under the ‘news generation’ banner.

How do I protect my business from a reputational crisis?

Sooner or later every business will face a reputational crisis on some level.

Willett help or Willett hinder?

“A baying mob of imbeciles”. “Fat, stupid, greedy, classless, bastards”. “Pudgy, basement-dwelling irritants”. The infamous rant of Pete Willett about US golf fans published in National Club Golfer magazine in the lead-up to the Ryder Cup uses slightly more colourful language to that which we are used to in corporate communications.

Is anybody out there?

An interesting conversation took place in the office this week about blogs. We were wondering whether they have been usurped by social media such as Instagram and Snapchat.

Living in the era of the Filter Bubble

One definition of living in a bubble is that you never leave your comfort zone. Getting out of your particular bubble is uncomfortable and explains why…

The world in your pocket

It’s a camera. A diary. A sat nav. A word processor. A games console. A wallet. A train ticket. A television. A boarding pass. A newspaper. A map. A video recorder. A calendar. A social media forum. A means to hail a cab. Oh, and a phone.

Gone in 45 minutes

Depressed England football fans will have been more focused on the 90 minutes of abject incompetence against Iceland rather than the 45 minutes manager Roy Hodgson took to resign after the humiliation. The most sparsely populated country in Europe with a population of 332,529 competing in its first ever major international tournament deservedly beat…

The customer’s always right, right?

“A lie can travel halfway round the world while the truth is putting on its shoes” is a quote widely attributed to Mark Twain but which ironically, may have never actually been uttered by him. As we go online to establish ‘facts’, we often find ourselves in a cycle of verification, with sources pointing to…

Make the world a better place – and profit from it, too

Companies are coming under increasing pressure to demonstrate responsible behaviour with regard to environmental, social and governance (ESG) issues. Press coverage of companies’ poor corporate practices ranges from the global story of Volkswagen cheating in its emission tests to the much more local case of a woman who was sent home from her job as…

In Politics Or PR: Never Assume

There are differing views as to whether the people of America got the ‘change’ they voted for when President Obama won the first of his two terms of office. The fact that he beat Hillary Clinton, who at the time was the shoe-in candidate to the Democrat candidacy, was not predicted. With Donald Trump now…

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